50 Minutes of Marketing Strategy You Can Start to Use Today | Digital Agency Expo Keynote

In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, underpriced attention, scaling a personal brand and more. Be sure to check the timestamps in the comments for all the questions… Enjoy!
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TIMESTAMPS:
0:00 Intro
1:10 – How did I scale when I had no money?
3:50 – What I’m most proud of in business
8:08 —————————Q&A—————————
8:12 – Should I partner with someone or start doing digital by myself?
13:18 – What advice would you give entrepreneurs in Asia to build their personal brand?
19:30 – What’s the next move if I’m planning to sell my company?
22:58 – How do I scale my personal brand now that I’m ready?
29:43 – How to get clients on board to create more content?
32:58 – Why do you mean when you say “fuck 7-day trials”?
37:30 – You now have a Spanish YT page, is creating content in Spanish the right move for companies?
40:45 – Will we have Kosher Empathy Wine?
41:45 – Why are your curse words bleeped out on LinkedIn?
42:50 – If people don’t pay for it, I feel like they don’t value my additional service.. Where do you draw the line?
44:53 – Tips for influencer marketing
47:10 – How do you convince brands to spend on TikTok?
48:40 – What’s the strategy to start off with a new product?
50:33 – What would you do if you were to start a media company today?
53:25 – How to create a voice-first discovery platform
56:18 – How do you transition your clients to an accounts manager?
59:52 – How do you negotiate business deals when clients try to lowball your price?
1:01:54 – What was the mindset shift you had once you started to work with the Fortune 500s?
Text me here https://garyvee.com/Community-yt
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My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV004
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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